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Make it easy for new customers to discover your business online—on search, maps, and social media.
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Convert more browsers into buyers with compelling offers, nurturing, and seamless checkout experiences.
Drive Repeat Business
Keep customers coming back with loyalty programs, smart reminders, and ongoing engagement.
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Deliver faster, more helpful support that turns customers into raving fans.
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Automate the busywork and save money by running your business more efficiently.
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Stop grinding and start scaling with systems that run even when you’re off the clock.
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About Us

MEET THE FOUNDER & CEO

Helping Small Businesses Scale Smarter, Work Less, and Grow Faster.

Hey, I’m Joe and I help you do just that.

I’ve always believed a business should give you freedom — not run your life. Now, with Alto Design Lab, we help small business owners all over the country get the systems, tools, and marketing strategies they need to scale and enjoy the ride.

20+ Years in Small Business

Hundreds of Businesses Supported

Nationwide Clients

Automation Systems Saving 20+ Hours/Week

About Us

At Alto Design Lab, we believe your business should give you freedom — not chain you to your desk. That’s why we build the tools, systems, and strategies that let small business owners run efficiently, look like industry leaders, and still have time for what matters most.

Our Story

From Local Weddings to National Reach

Alto Design Lab was founded by Joe Costa, a lifelong small business owner with a knack for making local businesses look and operate like national brands.

For over 15 years, Joe ran La Moda Studio — a high-end wedding photography and video business complete with luxury photo booths.

Launching La Moda Photo Booths

Building on that success, Joe launched La Moda Photo Booths, designing and manufacturing premium photo booths for customers nationwide.

We sold to two main groups:

Event professionals — DJs, wedding planners, and others who added photo booths as a profitable second revenue stream.

First-time entrepreneurs — people starting a side hustle or launching their very first business.

Helping Businesses Beyond the Booth

We didn’t just ship photo booths

We:

Built our clients’ websites

Created their marketing materials

Taught them how to run their business from day one.

Many of these businesses grew faster and smoother than they ever imagined — because they had the right systems in place.

Discovering the Superpower

Through this work, Joe discovered his superpower: creating automation systems that let small businesses deliver big-business results without the stress, chaos, or 80-hour workweeks.

Our Mission

To help small businesses work smarter, not harder — blending modern marketing, automation, and design to create growth that’s both measurable and sustainable.

What We Stand For

Freedom through smart systems – So you can focus on what you love, not just keeping the lights on.

Clarity over complexity – Simple, streamlined solutions that actually work.

Partnership over transactions – We’re invested in your success, not just your project.

Why Work With Us

Proven experience – 20+ years running and growing successful small businesses.

Real results – Systems and strategies that have helped clients boost leads, revenue, and freedom.

All-in-one approach – From websites to automation to marketing, we cover it all.

Ready to Scale Smarter?

Your business can run smoother, look sharper, and grow faster — without taking over your life.

Request a Demo

today, and let’s make it happen.

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